Business Model
Farmer Onboarding & Training
- Identify clusters in Wayanad and Idukki with suitable agro‑climatic conditions.
- Conduct season‑long training modules, combining classroom sessions and field visits.
Procurement & Logistics
- Pre-arranged purchase agreements at a fixed premium above market rates.
- Centralized collection centers reduce farmer transport costs.
Input Provisioning
- Supply certified seeds, biofertilizers, and farm implements on credit.
- Recover costs through post-harvest produce purchases.
Processing & Product Development
- Small-scale agro-processing unit for cleaning, grading, and packaging whole millets
- In-house R&D for by-products: millet flour blends, granola, and energy bars
